Seefio privacy policy

Last updated 2 November 2026

The short version

• Your photos stay on your iPhone. Seefio has no account and no servers. It never sends your photos, or anything it works out about them, to us or anyone else.
• Face recognition is off until you switch it on. Face data stays on your iPhone, and one switch deletes it.
• No analytics on your photos, no advertising and no tracking.

Who we are

Seefio is owned by Seeky Ltd, a company registered in England and Wales (company number 17272912) at 51 Colegate, Norwich NR3 1DD. Seeky Ltd is registered with the Information Commissioner's Office (ZC183006). You can contact us at [email protected].

What Seefio does on your iPhone

To search and tidy your photos, Seefio reads the photos you give it access to and builds a private index on your iPhone. The index records:

• what's in each photo or video;
• any visible text;
• the date, place and type;
• which photos look alike or are blurry.

The index is kept inside the app on your iPhone. We can't see it.

Your searches are handled on your iPhone too. On iPhones with Apple Intelligence, Seefio uses Apple's on-device model to understand what you type.

If you search with a photo or the camera, a photo you take is used for that one search and isn't saved.

Voice search. You can hold the microphone button and say what you're looking for. Seefio only uses the microphone while you hold the button. Apple's speech recognition turns your words into text on your iPhone. No audio leaves your iPhone, and none is saved. Where a phone or language can't do this on the device, voice search isn't available.

Faces

If you switch on Find people by face, Seefio makes a face fingerprint for each face in your photos, so it can group them and find the people you name. Face fingerprints are biometric data, which the law gives extra protection. So:

• it stays off until you switch it on, and switching it on is your explicit consent;
• face fingerprints, and the names you give people, are stored only in the app on your iPhone. They are never sent to us or anyone else;
• switching it off deletes all face fingerprints and names straight away. Deleting the app deletes them too;
• face data is only used to help you find your photos. It's never used for advertising, marketing or anything else.

Your photos will include other people. Seefio only uses their faces to help you find photos in your own library, on your own iPhone.

Seefio's index and face data are left out of iCloud and computer backups, so they never leave your iPhone that way either.

What we receive

Nothing about you or your photos comes to us from the app. There are three exceptions:

• Buying Seefio. The unlock is an Apple in-app purchase. Apple handles the payment and doesn't give us your name or payment details.
• Crash reports. If you've chosen to share analytics with app developers in your iPhone settings, Apple may send us crash reports and basic app usage figures. These never include your photos. You can turn this off in Settings, under Privacy & Security, then Analytics & Improvements.
• Emailing us. If you email us, we use your email address and message to reply. We keep them for up to 2 years, then delete them.

seefio.com is hosted by Cloudflare, which processes technical details such as your IP address to deliver and protect the site. The website doesn't use cookies or analytics.

Our legal basis

• On your iPhone: the processing happens on your device, under your control, and we don't receive the data. Where the law treats it as ours, we rely on providing the features you've asked for. For face data, we rely on your explicit consent, which you give by switching faces on.
• Emails: our legitimate interest in answering you.
• Crash reports: our legitimate interest in fixing problems, where you've chosen to share them.

Your choices and rights

The controls are in the app and your iPhone settings:

• change Seefio's photo access in Settings, under Privacy & Security, then Photos;
• Seefio asks for the microphone and speech recognition only when you first use voice search. You can turn either off in Settings, under Privacy & Security, and type instead;
• switch faces off to delete all face data;
• delete the app to delete everything Seefio stored.

As we hold no data about you from the app, there's normally nothing for us to send or delete. For emails you've sent us, you can ask to see, correct or delete them at [email protected]. If you're unhappy with how we've handled your data, you can complain to the Information Commissioner's Office (ico.org.uk).

Changes

If we change how Seefio handles data, we'll update this page and the date at the top. If a change means data would leave your iPhone, we'll ask you in the app first.